Why white? It seems like for as long as we can remember, white has been the preeminent color of wedding gowns. After all, it is known as the symbol of purity and fidelity; at least in our culture. In fact, it was Queen Victoria who we have to thank for all of the gorgeous white wedding gowns we see parading down aisle after aisle. She made the color popular after wearing it to her wedding in 1840.